There are hundreds of gyms in each and every corner of the world. If you want to market your gym in today’s digitally connected world, you need to think of innovative and engaging campaigns. Marketing for fitness businesses requires a lot of planning to promote the gym to the targeted audience. Using the right digital marketing strategies, you can target and promote your gym to the local audience. It can be a good idea to spread the word about the offers and promotions through different social media platforms such as Facebook, Instagram, and Twitter.
Identify your goals behind marketing for fitness businesses
What are your current goals for marketing for fitness business? Do you want to create brand awareness? Are you looking for new customers to enroll at your gym? Do you want the existing customers to extend their membership at your gym?
It is very important to determine your major goals behind marketing for fitness businesses. The offers that you have for new customers may not be interesting for the existing members. It is essential to identify your target audience before planning any marketing activity for your fitness business.
Know your competition when you are planning an effective marketing for fitness business tactics. Have a look at the gyms around and try to find what they offer. You can make a few calls anonymously or send your friends or team members to inquire about the discounts and promotions they are offering to the customers. Keep an eye on their social media profiles and websites to know what’s trending.
Top Marketing Ideas for Fitness Businesses
- Summer Slimdown Instagram Program
How about running a summer slimdown program for women and spread the word about the contest on Instagram? Whoever loses the maximum weight during summer is the winner. Marketing a high-intensity program can help you attract a lot of local customers during the summer time. Offer special price for the members who enroll within the summer months. New members should be able to get budget-friendly package for six-months at your gym.
- Gym Anniversary Offers
On your gym anniversary, you can offer a buy one, get one offer and encourage the couples to join your gym. Men and women who love to workout with their loved ones may join the gym. Offering free personal training for the first 20 members can also be a good idea.
- Corporate offers
Why don’t you approach a few offices around and provide custom packages for their employees? For instance, if a company enrolls 10 employees in the same month get free protein supplements for two months. A company that enrolls 20 or more members get a gift hamper with several fitness products.
Fitness marketing for gyms is a lot more than just creating ads and posting on local newspapers. It involves communicating and engaging the potential audience. You can use a mix of different marketing for fitness businesses tips and tricks to make your gym stand out of the competition. Don’t just try to sell a gym membership, but offer great value to your customers in order to succeed.